Aishwarya Rai in “Italian Dolcevita” Style


The new additions to the DolceVita collection that combine steel with yellow or rose gold are available in three sizes, to suit all tastes and requirements. They feature either a white dial with Arabic numerals and indices, a silvered “flinqué” dial with blue Roman numerals or a white mother-of-pearl dial set with diamonds. The versions in steel and rose gold also have a white mother-of-pearl dial with arabesque numerals.
Priced in the range of INR 94,500 – INR 2,58,000, the collection will add a new dimension to the elegance of Longines’ products. The legendary Italian play and movie– ‘La DolceVita’ set the theme for the evening, offering a dreamlike walk through the remains of the illustrious empire.
Aishwarya Rai Bachchan, Longines Ambassador of Elegance for more than a decade, said at the launch of the collection, “Longines stands for classic elegance. I have had a wonderful time working with this brand and endorsing its products. It is my pleasure to launch the DolceVita steel and gold collection as I can identify with the basic essence of the collection that is international style and vintage charm blended into one.”
Swiss luxury watchmaker Longines has launched the elegant Longines DolceVita steel and gold collection. The watch was unveiled at a ramp show, where former Miss World and leading film actor Aishwarya Rai Bachchan walked gracefully with the stylish timepiece on her wrist.
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